It all began in 1860 when Louis Ulysse Chopard, a talented young craftsman, established his workshop. His watches quickly gained a solid reputation in Eastern Europe, Russia and Scandinavia.
Entirely independent, Chopard is pursuing a time-honoured family tradition. Karl Scheufele and his wife have orchestrated the company’s international expansion for more than 40 years and are still active in the firm. Their two children are its current co-presidents.
Running and developing a company such as Chopard could have not be done without precise and rigorous set of governing principles. Over the years, several corporate values have emerged; they form the “backbone of Chopard” and they are Independence, Quality & Excellence, Creativity, Heritage, Respect and Audacity. Today Chopard means exclusive composition of diamonds, sapphires, rubies and emerald of exceptional and unexpected cuts and sizes opening up a world of unparalleled glamour and craftsmanship, where originality, creativity and technical mastery are pushed to their ultimate limits.
Luxury, elegance and exclusivity: these are the distinguishing features of the Chopard Optical Collection whose design and decorations draw inspiration from the precious quality of high jewellery and from the details of watches, recalling the handmade and precise work of Swiss goldsmiths. Unique and increasingly refined styles for a woman and a man who want to be glamorous, elegant and who love luxury. Materials are carefully and always elegantly combined, embellished with special, handmade, Made in Italy details and treatments. Many leitmotifs inspire the collection, which reinterprets the concepts featured in the Maison’s watch and jewellery collections. Imperiale, La Strada and High Jewellery are the lines that inspire glasses which stand out for their sophisticated, elegant and contemporary design. The colour palette is centred around classic black and brown though combines also extremely elegant pastel and bright metal shades.
We are proud to stock a wide range of Chopard products and will discuss any custom requirements in store, just book an appointment to come and see us.